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Featured Digital Marketing Programs by Emeritus & University Partners 1. Postgraduate Diploma in Digital Marketing Strategies Partner: Columbia Business School Executive Education Format: E‑learning with video lectures, assignments, case studies, simulations, plus a capstone project Focus: Covers digital transformation frameworks, customer engagement across channels (social media, content, personalization), and strategic planning & analytics 2. Executive Programme in Digital Marketing – IIM Indore Partner: IIM Indore (Online via Emeritus) Format: Pre‑recorded video lectures, assignments/quizzes, a 4‑week capstone using a marketing simulation (~USD 50K simulated ad budget), plus Emeritus career support (resume, LinkedIn, interview prep) Outcomes: Earn a certificate from IIM Indore; apply for their Executive Education Alumni status (with an additional fee) 3. Executive Programme on Digital & Social Media Marketing Strategy – IIM Calcutta Partner: IIM Calcutta Format: Live online classes + two in-person campus immersions, group work, simulations, and capstone project Perks: Certificate of Completion and IIM Calcutta Executive Alumni status 4. Executive Programme in Digital Marketing: Applications & Analytics – IIM Lucknow Partner: IIM Lucknow Format: Live online learning with a 3-day on‑campus immersion, real-world case studies, and a high-impact capstone project Perks: Certificate from IIM Lucknow and eligibility for Executive Alumni status 5. Additional Global Short Courses in Digital Marketing Partners: Top institutions like Columbia, London Business School, Kellogg, Imperial College Business School, ISB, NUS, etc. Format & Durations: Columbia Business School: 8 weeks starting April 2025 London Business School: “Mastering Digital Marketing in an AI World” – 10 weeks starting April 2025 Kellogg: Digital Marketing strategies (2 months) and Professional Certificate (6 months) starting April–May 2025 Imperial College: 21 weeks starting June 2025 ISB & others: Various formats, durations typically between 3–25 weeks Comparative Snapshot Program & Partner Format Highlights & Perks Columbia – PG Diploma (Digital Marketing) Online, assignments, capstone Deep strategic focus; capstone-based credential IIM Indore – Executive Programme Pre‑recorded + capstone Simulation-based, Emeritus career services, alumni invite IIM Calcutta – Digital & Social Media Live + campus immersions Blended learning, alumni status IIM Lucknow – Applications & Analytics Live + on‑campus immersion Practical casework, alumni networking Global Short Programs (Columbia, Kellogg, LBS, Imperial, ISB) Online (2–25 weeks) Quick upskilling with prestigious branding and formats Learner Insights & External Feedback From Reddit discussions, opinions vary on the value of digital marketing certificates versus hands-on experience: On the value of certificates vs experience: “Honestly, experience often speaks louder in digital marketing, but certificates like CIM can help if you’re looking to boost credibility or move into bigger roles.”“They’re nice to have; but nothing would beat a proven portfolio that demonstrates you can achieve good results.”Reddit Regarding Emeritus‑run programs: “I took a digital certificate course in Digital Marketing Strategy from Columbia University | EMERITUS (uses Columbia’s name…)”Reddit Some caution about sales tactics: “They’ve been calling me 2‑3 times a week… hard sales tactic—pressuring me with discounts and deadlines… feels off.”Reddit Recommendations — Based on Your Goals 1. For strategic, academically rigorous learning: Choose Columbia’s PG Diploma or IIM programs—especially IIM Calcutta or Lucknow for immersive, alumni‑enabled experiences. 2. For real-world simulation and career readiness: IIM Indore (simulation-focused capstone + career service) or Lucknow (hands-on immersion). 3. For quick, branded credentials: Global short courses (e.g., Kellogg, LBS, Imperial) fit fast turnover and strong university branding. 4. To stand out professionally: While certificates enhance credibility, building a results-driven portfolio remains essential. Consider combining the academic credential with active campaign work or freelance projects to showcase tangible skills.